Whether you want to promote yourself via social media, conventional advertising, or word of mouth, you must be able to answer the following three questions in order to get attention and market yourself more effectively
- Who is your main audience?
- What are their urgent wants and needs?
- Why did you choose this job?
Who is your main audience?
A target market is a group of people that your product or service is aimed towards. There are venues where your target market organically gathers and referral networks that help spread your message. Your target market should be specific (e.g., age range, gender identification, marital status, work status, etc.). Psychographics (innate attributes such as values, attitudes, and interests) help you locate suitable clients.
Before establishing your products and services, you must identify your target market. Consider developing products and services aimed towards a group about whom you are passionate, interested, or connected, rather than “aiming” at a group that might require what you have to offer. You will never tire of participating, learning, and helping your target market. Being insatiably curious about your target market provides a never-ending supply of marketing ideas and resources. Better still, your content and offers will “speak” to your ideal clientele and stand out from the crowd.
Never forget that not everyone in your target market will require what you have to offer! Find areas to “show up” and display trustworthiness, thereby attracting your target clients.
What are their urgent wants and needs?
Avoid imposing your will on your target market’s reality. Experts start with our how (methods) and communicate what (results) in our language. We discuss improving function, movement patterns, or physique. Instead, figure out what matters to them and speak their language. Understanding their pressing demands and compelling desires will help you promote them more effectively.
Find out what potential clients in your target market are migrating away from (pressing needs) and toward (compelling desires). Asking inquiries and listening to what they have to say will help you learn more. Remember to seek out life’s needs and desires, not only health and wellness goals. Your exercise or health-related outcomes may be what people want, but not how they express it. Assertively addressing their pressing needs and appealing desires can greatly improve your chances.
Why did you choose this job?
Finally, clients will choose you based on your why, not your what. Many people serve the same target market as you, and many professionals supply identical products and services. Your why is one of the most crucial ways to stand out and attract clients.
Why did you choose your target market and undertake the job for them? This might be your calling. What drew you to learn about and help this group of people? What motivates you to learn more and contribute more to this group of people? What binds you to the group and your job?
When you honestly convey your why in your marketing, your ideal clients will identify with you. Once they are aware of you, they will invite you to tell them more about your services.
Answer the three questions above, you will market yourself more effectively.