Justin Bieber Is Balenciaga’s Newest Campaign Star. As it turns out, his trips involved more than scooping croissants in the City of Lights. Bieber is the face of Balenciaga’s latest campaign, which was unveiled today on Maison’s Instagram. Justin Bieber appears in front of a basic garage in front of American art photographer Katy Grannan, wearing a leather jacket, a white T-shirt, trousers pulled up to his stomach, and clunky dad sneakers—all of which contribute to transforming the Biebs into a roughed-up, smoldering babe à la Francais. How about a dose of vintage Balenciaga sensuality? On his arm was a vintage motorbike bag from the company.
Isabelle Huppert was also a part of the campaign, which was unsurprising. The French actress previously wore a Balenciaga gown to the Cannes Film Festival’s Everything Went Fine premiere. The modest black gown combined with Balenciaga’s satin cuissardes cut a slithery, graceful figure against the red carpet flou—the moment appeared to cement Huppert’s status as Balenciaga’s favorite.
Bieber and Huppert’s cameos in the Balenciaga campaign are a match made in heaven and exemplify the House’s proclivity for brilliant cheek. After all, Bieber and Huppert are two unfamiliar surnames when combined. However, opposites do attract in the instance of Demna Gvasalia’s Balenciaga. There is no question that Justin Bieber has a psychotic pull over everything he touches, especially his clothing purchases, which are indicative of Gen-Z and millennials’ frenzied consumption of all-things-new and “on-trend.” Bieber’s monied taste-obsessed hypebeast image contrasts delectably in this ad with the exquisite Huppert, who epitomizes Balenciaga’s old French codes in all of her gorgeous allure and sky-high cheekbones. What is the connecting factor? At the end of the day, the pair are dressed in the same brand. It’s an odd but perfect marriage made in a luxury paradise that only Balenciaga could pull off.